This new and improved formulation has been developed in the new form of a 100% pure encapsulated blend of the itch-eeze herbs. This exciting and powerful formulation has been created by removing potential triggers such as brown rice, chicken fat and potato starch, resulting in a more effective allergen free product. The powder is encapsulated to ensure it is easy to use. Each capsule can be fed whole or easily pulled apart and sprinkled onto wet feed.